MARKETING

COMBINING TECHNOLOGY AND REAL ESTATE

I’ve worked for the largest tech companies in the world (Apple being one of them). And with that experience, I’ve learned how to market products. Just like your home. Your home is a product. I leverage my marketing experiencing and utilize the right technology to successfully promote your home to the proper audience.  

OUR STORY

The K1 group was founded by Eric Karwowski solely based on one principle, the customer comes first. “I had a real bad experience when I bought my first house” said Eric, ” I literally lost over $50k because of greedy, ill-informed agents”. He swore his customers will never experience that with his firm. 

 

 

OUR MARKETING

We’re tech Real Estate agents. Technology is a part of our DNA. And in today’s times, technology is the backbone of almost all marketing. Combining that experience, we take a holistic approach and evaluate the style of the home, evaluate what market the home appeals too, and how our photos/videos can best portray the home.

SOCIAL MEDIA

One of the best sources for marketing traction is through sophisticated ad platforms on Facebook, Twitter, and Instagram. 
We target ads to people with behaviors and interests that are in alignment with the types of clientele who are actively searching for real estate.

3D PHOTO VIDEO

Open houses are not possible during the COVID crisis, therefore the next best thing is 3D tours and engaging videos. 

Along with with this technology, we also host Virtual Open Houses. This gives potential buyers the opportunity to see your property via Zoom.